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Expert Search Engine Optimisation Services from The Permalinks

All of us use Google or other search engines daily, and we can see the massive search results for each query. How can your site be found among all of the others?

In order to rank high in SERP (search engine result page) your site needs to be well-optimised to match the intent of the user.

SEO specialists help to optimize the site and make it more visible in search engine results.

SEO (Search Engine Optimisation) is the complex development of a website. It is done for the site to reach the first positions in the search results of search engines, for selected queries. The ultimate goal of SEO is typically to increase traffic and scale profits.

Search engine marketing requires a long-term and well-planned approach. That is why it is so important to find a reliable team who will partner with you through the entire process from the SEO site audit and recommendations implementation, to monthly work.

We excel in SEO tools such as

Why choose The Permalinks?

As digital marketing expertsSEO is a vital aspect of the services we provide. At The Permalinks, we believe SEO optimisation is one of the most critical factors in ensuring that customers can find your business when they need to. As SEO specialists, we take a strategic and data-driven approach that goes beyond best practices to achieve your KPIs (Key Performance Indicators).

1.

Professional Team

Our team comprises highly skilled and experienced professionals who have worked in various agencies around the globe for over 10 years.

2.

Industry Expertise

We also have extensive experience working in a diverse range of industries, including car sales, cryptocurrency and tech to name a few.

2.

Great Performance but Affordable

At The Permalinks, we believe that even small businesses should have access to the best SEO services without breaking the bank. For that reason we are committed to helping our clients achieve growth, regardless of their size and budget.

3.

We care about quality, not quantity

We allocate as much time, focusing on each brand as it needs to become successful. We tailor SEO strategies to specifically match your needs.

4.

Transparant SEO

We involve our clients in every step of the process. We seek your approval before taking any action, and we provide detailed reports outlining the work done, results achieved, and future strategies.

6.

Complex problem solving

We are proud to have high-end specialists in SEO, SEM, CRO, SMM and Web Development onboard with us at The Permalinks. With these superheroes by our side, we can help you provide a solid strategy that will lead to your brand’s online success.

7.

Work with different CMSs

In addition to providing recommendations on how to optimise your site for SEO, we also offer website optimisation services. Our team is highly experienced in working with various eCommerce platforms, including WordPress, Wix, and Shopify.

Why SEO?

To achieve the benefits and gain the visibility your business deserves, your website requires expert keyword research and SEO refinement. At The Permalinks, we have a professional team with over 10 years of experience in SEO and digital marketing. We would be delighted to use our expertise and experience to help you achieve your business objectives. In short, we optimise our SEO strategies for your success!

67.6%

of all clicks go to the top 5 search results in the SERP

53%

of people research products using search engines before making a purchase decision

49%

of marketers say that organic search has the best ROI compared to other marketing channels

How we work

1

Initial Consultation & Briefing

At The Permalinks, we begin our process by consulting with you to fully understand your goals and objectives. Our consultants will work with you to develop a customized digital marketing strategy that aligns with your business goals.

2

Competitor Analysis

We will analyse your most successful competitors to understand what can distinguish you from them in the SERP and how to make your site better than others on Google. It would also help to find gaps in the site structure compared to the organic search leaders.

3

Keyword Research

We will conduct thorough keyword research to find the most relevant and suitable queries for your site that would convert users to customers. We use different tools to find the best keywords for you. Some of these tools are Google Search Console, SemRush, ahrefs.com, and Google Trends.

4

Site Structure

Based on keyword research and competitor analysis, we'll review your website's structure. If any important pages are missing from your site, we'll suggest creating them. These new pages will help to better organise your site's content and guide users to the most relevant page so that they’ll be prompted to take the action you desire.

5

Meta-Mapping

Once we have a list of all the main pages and important keywords, we can map the keywords to the pages and write optimised metadata. Metadata optimisation involves adjusting page titles and meta descriptions for the selected keywords. We would also ensure that the titles and descriptions are within the recommended character limits.

4

SEO Audit

An SEO audit would help identify major technical issues on your website. If the site has problems with indexing or internal linking, they will be discovered during the audit. As a result, you will have a list of the actions that would help the site to be “healthy” for search engines.

5

Content Recommendations

To optimise the page content for the relevant keywords, we would provide content recommendations for the important pages on your site. These recommendations include proposed meta tags, optimal content length, a list of important keywords and their usage frequency. By following these guidelines, the content writer can easily update the content for the pages.

8

Implementation

If you don't have an in-house web developer or if your developer is occupied, our team can assist you in implementing the SEO audit recommendations. We always work in test environments to avoid any damage to the live site. The optimised site with the implemented recommendations only goes live after your approval. Additionally, we ensure that the website has a backup in case of unforeseen circumstances.

9

Goal Tracking

In order to measure the success of the marketing campaign, it's important to set up goal tracking on your site. If you don't have it already, our team can use tools like Google Analytics and Google Tag Manager to track important user actions for your site. By tracking specific actions like button clicks, form submissions, or phone calls, we can measure the effectiveness of your website in driving user engagement and conversions. We can also make detailed updates and adjustments based on tracking results.

10

Monitoring and Analysis

We monitor your site's performance by analysing various metrics gathered from Google Analytics, Search Console, ahrefs.com, and other tools. These insights help us determine whether we are on track with the set goals and results. Furthermore, it allows us to identify new opportunities and issues that need to be fixed.

11

Reporting

We provide customised monthly reports to each of our clients using Google Data Studio. Our reports cover all the important metrics, along with comments and insights from our specialists. This allows you to track the progress of your SEO strategy and make informed decisions based on the given data.

12

Refining the SEO Plan

Based on the information we gather from analysing and monitoring your site's performance, we refine our SEO strategy and continue to enhance your website's SEO.

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