Our Services
Technical SEO
If Google cannot crawl it, then it cannot rank it. We find and fix the hidden site issues so your pages load faster, are easy to discover, and show up more often in search.
Why us to grow
Technical SEO Made Simple
We find the blockers, fix them fast, and watch your site so results keep moving in the right direction. We start with quick wins and then move to the bigger fixes that make a lasting difference.
Every change is measured and reported in plain English, so you know what worked and what comes next. We review progress each month and keep improving so your rankings and traffic grow steadily.
Crawlability and Index Control
We help search engines find the right pages and skip the rest.
- Set robots’ rules and canonicals correctly
- Maintain clean XML sitemaps
- Control duplicates, thin pages and parameters
Core Web Vitals and Page Speed
We make pages load fast and feel stable on real devices.
- Improve LCP INP and CLS
- Optimise images, fonts and scripts
- Use caching, compression and CDN
Site Architecture and Internal Linking
We give users and bots clear paths to important content.
- Design tidy folders and URLs
- Map breadcrumbs and navigation
- Add internal links to key pages
Why us to grow
Our Solutions
From quick diagnostics to full site overhauls, we handle the technical side so you can focus on running your business. We fix crawl errors, speed issues, and messy index problems with clear priorities and timelines. We track results and report in plain English so you always know what changed and what comes next.
Technical SEO Audit
We run a comprehensive technical audit of your site to uncover every issue blocking your rankings. This includes crawl analysis, site speed testing, mobile usability checks, structured data validation, security reviews, and indexation analysis. You'll get a prioritised action plan with clear explanations of what's wrong and exactly how to fix it.
Outcomes:
- Discover hidden problems costing you traffic and rankings
- Get a clear roadmap with priorities ranked by impact
- Understand exactly what needs fixing and why it matters
Core Web Vitals and Speed Optimisation
Page speed is now a direct ranking factor through Core Web Vitals. We optimise your Largest Contentful Paint (how fast your main content loads), First Input Delay (how quickly your site responds to clicks), and Cumulative Layout Shift (how stable your page is while loading). This means faster pages, better rankings, and higher conversion rates.
Outcomes:
- Pass Core Web Vitals thresholds for ranking benefits
- Reduce bounce rates from slow load times
- Improve mobile experience where most of your traffic comes from
Crawlability and Index Control
If Google can't crawl your pages efficiently or chooses not to index them, your best content stays invisible. We optimise your robots.txt, XML sitemaps, crawl budget allocation, and canonical tags to ensure search engines find, crawl, and index the right pages. We also identify and fix duplicate content, thin pages, and indexation blockers.
Outcomes:
- Get your important pages indexed faster and more reliably
- Stop wasting crawl budget on low-value pages
- Eliminate duplicate content issues that dilute your rankings
Site Architecture and Internal Linking
Poor site structure confuses both users and search engines. We redesign your URL hierarchy, category organisation, and internal linking strategy to create clear pathways to your most important pages. This helps Google understand what matters most on your site and makes it easier for visitors to find what they need.
Outcomes:
- Build topical authority through strategic content clustering
- Pass link equity to pages that need ranking help
- Reduce click depth so important pages are easier to reach
Structured Data and Rich Results
Structured data helps search engines understand your content and can earn you rich results like star ratings, FAQs, breadcrumbs, and product snippets in search results. We implement Schema markup for your business type, validate it to avoid errors, and monitor for opportunities to capture more SERP real estate.
Outcomes:
- Stand out in search results with enhanced listings
- Improve click-through rates with visual elements like stars and prices
- Help search engines understand your content context better
JavaScript SEO and Rendering
If your site uses React, Vue, Angular, or other JavaScript frameworks, you need special attention to ensure search engines can render and index your content properly. We test how Google sees your JS-rendered pages, fix hydration issues, and implement server-side rendering or prerendering when needed.
Outcomes:
- Ensure your dynamic content gets indexed correctly
- Fix rendering delays that slow down indexation
- Avoid visibility problems common with single-page applications
International SEO and Hreflang
Serving multiple countries or languages? Hreflang tags tell search engines which version of your content to show to which audience. We implement hreflang correctly, avoid common mistakes that cause indexation problems, and ensure users see the right language and regional version of your site.
Outcomes:
- Prevent duplicate content issues across country or language versions
- Show the right content to the right audience in search results
- Improve international user experience and local rankings
Migrations and Replatforming
Changing platforms or restructuring your site? Technical SEO during migrations is critical to avoid ranking disasters. We map all URLs, set up proper 301 redirects, preserve your link equity, monitor indexation throughout the transition, and fix any technical debt on the new platform.
Outcomes:
- Protect your rankings during platform changes
- Launch with better technical health than before
- Avoid the traffic drops that typically follow migrations
200+ Digital Products and 18+ Countries
Sales Growth
Ready to Fix What's Broken and Unlock Better Rankings?
We'll audit your site's technical health, identify what's costing you traffic, and show you exactly what needs fixing. No obligation, just a clear technical roadmap you can act on immediately, whether you work with us or not.
FAQs
Frequently Asked Questions
What is SEO, and how does it help my business?
Technical SEO is the process of fixing website speed, structure, and coding issues so Google can crawl and rank your site more effectively.
Do I really need technical SEO if I already use keywords?
Yes. Without technical SEO, even the best content may not show up on Google. Tech SEO makes sure your site loads fast, works on all devices, and is easy for search engines to read.
How do I know if my website has technical SEO issues?
Common signs include slow loading, pages not showing on Google, error messages, or a poor Core Web Vitals score. We offer a free audit to check.
How long does it take to fix technical SEO problems?
Basic fixes like speed and errors can take days. Larger improvements like site structure may take weeks.
Why choose a technical SEO agency in Auckland?
Working with a local agency like The Permalinks means faster support, better understanding of NZ markets, and clear communication, eliminating complications.
Do you provide ongoing technical SEO services?
Yes. SEO is continuous. We monitor your site regularly, fix issues, and keep your site healthy as Google updates change.
