September 27, 2023

How to Rock Keyword Research Using Ahrefs: A Fun Guide

Hey There!

Ready to dive into the world of SEO and keyword research? It’s like a treasure hunt, and Ahrefs is your trusty map. Let’s embark on this SEO adventure and find those golden keywords that’ll flood your site with visitors.

1. Start with Seed Keywords

What are Seed Keywords Anyway?

Imagine you’re a pirate, and you’ve just gotten your hands on a map leading to buried treasure. But where to start? The X on the map, of course! In the world of keyword research, seed keywords are that X, marking the spot where your adventure begins. They are the basic, straightforward terms that describe your niche or topic. They’re not fancy, but they’re the solid ground you’ll build on.

Time to Brainstorm!

Now, let’s say you’re not a pirate but a passionate advocate running a sustainable living blog. Your mission is to help people make eco-friendly choices in their daily lives. What words might someone type into Google if they’re looking for your insight and advice?

Start with the obvious:

  • Sustainability
  • Eco-friendly living
  • Zero waste

Think of these seed keywords as the main islands you’ll explore on your keyword treasure hunt. Each island has hidden paths leading to smaller, uncharted isles (long-tail keywords and related terms) filled with riches (traffic and engagement).

Fun Example: Dive into the Eco-Friendly World!

Imagine one of your seed keywords is “sustainable fashion.” Picture this as an island filled with various paths leading to different aspects of sustainable fashion. As you explore, you might stumble upon hidden trails leading to “eco-friendly clothing brands,” “sustainable fashion tips,” or “affordable sustainable clothing.”

Each path you explore uncovers new opportunities to target specific keywords that your audience is searching for. It’s like finding hidden coves filled with sparkling jewels and gold doubloons, each one a potential blog post or page on your site that will attract eager visitors!

2. Spy on Your Competitors

Why Should You Turn Into a Keyword Spy?

Ahoy! Now that you’ve charted your course with seed keywords, it’s time to keep a keen eye on the other ships sailing these seas. In the world of keyword research, your competitors are those other ships, and they might have discovered islands (keywords) rich with treasure (traffic) that you haven’t even spotted on your map!

Why let them have all the fun and fortune? Spying on your competitors’ keywords is like finding a shortcut on your treasure hunt, leading you straight to the bountiful loot!

Let the Espionage Begin!

Imagine you’re now a stealthy pirate, ready to embark on a covert mission to uncover the secret routes and hidden treasures that your competitors have found. Your trusty companion, Ahrefs, is ready to equip you with the tools and tactics you need for this adventure.

Fun Example: Uncover the Hidden Routes!

Picture this: one of your competitors is a well-known sustainable living blog. They seem to have a map that’s leading them to islands brimming with treasure. It’s time to get a peek at that map!

Let’s Get Practical: Using Ahrefs to Spy on Competitors

Here’s how to turn into a master spy with Ahrefs:

  1. Identify Your Competitors:
    • Search one of your seed keywords (like “sustainable fashion”) on Google.
    • Note the websites that appear in the search results. These are your main competitors, the other pirates on the sea!
  2. Use Ahrefs’ Site Explorer:
    • Enter a competitor’s website into Ahrefs’ Site Explorer. It’s like using a telescope to see their ship and the routes they’ve taken.
    • Ahrefs will show you all the keywords this site ranks for, the pages that bring in the most traffic, and the backlinks pointing to their site. It’s like getting a detailed map of all the islands (keywords) they’ve visited and the treasure (traffic) they’ve amassed!
Screenshot of ahrefs site explorer
  1. Analyze Their Keywords:
    • Look at the keywords your competitors are ranking for that you haven’t targeted yet. These are potential new islands for you to explore!
    • Check the Keyword Difficulty (KD) and Search Volume for these keywords in Ahrefs. It’s like assessing the size of the treasure and the challenges you might face to claim it!
  2. Find Content Gaps:
    • Use Ahrefs to find content gaps, keywords that your competitors rank for, but you don’t. It’s like discovering islands they’ve visited but you haven’t!
    • Create content targeting these keywords to claim these islands as your own!
screenshot of ahrefs content gap

By spying on your competitors and analyzing their keywords with Ahrefs, you’re adding new islands to explore and treasures to uncover on your keyword research adventure. You’re not just a pirate now; you’re a cunning and savvy keyword spy, always one step ahead in the quest for keyword riches. So, keep your spyglass polished and your sails ready as you navigate the seas of competitor analysis with skill and stealth!

3. Unleash the Power of Ahrefs

Why is Ahrefs Your New Best Friend?

All aboard! Now that you’ve gathered your seed keywords and spied on your competitors, it’s time to dive deeper into the ocean of keyword research. Ahrefs is like your submarine, ready to plunge into the depths of keyword data to uncover hidden gems. It’s equipped with powerful searchlights (features) that can illuminate the darkest corners of the keyword ocean, revealing precious treasures (keywords) that others might have missed!

Let the Deep Dive Begin!

Imagine you’re now a submarine captain, ready to explore the uncharted territories of the keyword ocean. Ahrefs is your advanced submarine, equipped with high-tech gadgets and tools to ensure a successful expedition. It’s time to dive deep and explore the abyss!

Fun Example: Explore the Keyword Ocean!

Picture this: you’re navigating the deep blue, and suddenly your submarine’s searchlights reveal a cluster of sparkling gems (keywords) in the abyss. These are not just any gems; these are untapped keywords, waiting to be discovered and claimed!

Let’s Get Practical: Using Ahrefs to Find Keywords

Here’s how to navigate the depths with Ahrefs:

  1. Enter Your Seed Keyword:
    • Start your expedition by entering a seed keyword into Ahrefs’ Keywords Explorer. It’s like setting your submarine’s coordinates to explore the ocean.
    • Example: Enter “sustainable living” as your seed keyword.
  2. Analyze the Overview:
    • Ahrefs will present an overview, showing you the Keyword Difficulty, Search Volume, and other crucial data. It’s like getting a sonar scan of the ocean floor, revealing the terrain and potential treasures.
  3. Explore Matching Terms:
    • Navigate to the “Matching Terms” report in Ahrefs. It’s like turning on your submarine’s searchlights to reveal all the keywords related to your seed keyword.
    • You’ll see a list of keywords that include your seed keyword, along with valuable data like Search Volume and KD.
    • Example: Find matching terms like “sustainable living ideas,” “sustainable living tips,” and more.
screenshot of ahrefs keyword explorer matching terms
  1. Evaluate and Select Keywords:
    • Analyze the keywords you find for their KD, Search Volume, and relevance to your niche. It’s like examining the gems to choose the most valuable ones for your treasure chest.
    • Select keywords that align with your content goals and have a good balance of Search Volume and KD.

By unleashing the power of Ahrefs, you’re not just skimming the surface; you’re exploring the vast and mysterious depths of the keyword ocean. With Ahrefs’ advanced tools and features, you’re equipped to find hidden keywords that can attract a flood of traffic to your site. So, keep your submarine in top shape, and let Ahrefs guide you through the mesmerizing depths of keyword research, where untold treasures await!

4. Get Down with Your Niche

Why Dive Deep Into Your Niche?

Prepare to embark on a thrilling expedition into the heart of your niche! Understanding your niche inside and out is like having a detailed map of a mysterious island. It guides you through the intricate pathways, leading you to hidden treasures that many have missed. It’s about knowing the lay of the land, the secret hideouts, and the places where precious gems (keywords and topics) are buried, waiting to be unearthed!

Let the Exploration Begin!

Imagine you’re now an intrepid explorer, ready to traverse the diverse terrains of your niche. You’re equipped with a map, a compass, and a thirst for discovery. Your mission is to uncover the hidden gems that resonate with your audience, the topics and keywords that will captivate and engage them.

Fun Example: Explore the Island of Sustainability!

Picture this: you’re navigating the lush and varied landscapes of the Sustainability Island. As you explore, you stumble upon hidden groves filled with topics like “zero waste living,” “eco-friendly travel,” “sustainable eating,” and more. Each grove is a treasure trove of content ideas and keywords that your audience cares about!

Let’s Get Practical: Navigating Your Niche with Ahrefs

Here’s how to embark on your niche exploration:

  1. Identify Sub-Niches:
    • Break down your niche into smaller categories or sub-niches. It’s like identifying the different regions on your island map.
    • Example: In the sustainability niche, some sub-niches could be sustainable fashion, eco-friendly home products, and green transportation.
  2. Use Ahrefs for Topic Exploration:
    • Enter your sub-niche keywords into Ahrefs’ Keywords Explorer. It’s like using a magnifying glass to examine each region closely.
    • Ahrefs will reveal a wealth of related keywords and topics that resonate with your audience.
screenshot of ahrefs keyword explorer related terms
  1. Analyze Questions and Queries:
    • Explore the “Questions” report in Ahrefs for each sub-niche keyword. It’s like interviewing the island’s inhabitants to discover what they’re curious about.
    • You’ll find the questions people are asking about your niche, giving you insights into their concerns and interests.
screenshot of ahrefs keyword explorer questions
  1. Explore Related Keywords:
    • Dive into the “Related Keywords” report in Ahrefs. It’s like exploring the hidden pathways and trails on your island.
    • Discover semantically related keywords and topics that can expand your content horizons.
  2. Evaluate the Relevance and Demand:
    • Ensure the topics and keywords you find are relevant to your niche and have sufficient search demand. It’s like ensuring the treasure is worth the excavation effort!
    • Use Ahrefs’ data on Search Volume and KD to make informed decisions.

By getting down with your niche and exploring its diverse landscapes with Ahrefs, you become the master of your domain. You’ll uncover hidden treasures of topics and keywords that will make your content resonate with your audience, attracting a loyal following and boosting your site’s visibility. So, lace up your explorer boots, grab your map and compass, and let the adventure through your niche begin!.

5. Get Friendly with SEO Metrics

Why Should SEO Metrics Be Your Compass?

Ahoy, Navigators of the Keyword Seas! As you sail through the vast ocean of keyword research, SEO metrics are your trusty compass and sextant, guiding you through the waves and winds. Understanding these metrics is like having a seasoned captain aboard, ensuring you steer your ship in the right direction, avoid the storms, and find the calm waters filled with bountiful treasures (high-ranking keywords)!

Let the Navigation Begin!

Imagine you’re now the captain of a grand ship, sailing through the uncharted waters of SEO. The stars above and the compass in your hand guide your journey, ensuring you stay on the right path to discover islands rich with gold and jewels (valuable keywords).

Fun Example: Navigate the SEO Seas!

Picture this: you’re steering your ship through the moonlit waters of the SEO ocean. The North Star (SEO metrics) guides you, leading your ship towards islands shimmering with golden sands (high-traffic keywords) and lush with jewel-laden trees (low-competition keywords).

Let’s Get Practical: Navigating SEO Metrics with Ahrefs

Here’s how to steer your ship with the compass of SEO metrics:

  1. Understand the Key Metrics:
    • Search Volume (SV): This shows the number of searches for a keyword each month. It’s like knowing how many other ships are sailing towards the same island!
    • Keyword Difficulty (KD): An estimate of how hard it will be to rank for a keyword. It’s like assessing the roughness of the seas and the strength of the winds!
    • Cost Per Click (CPC): The amount advertisers are paying for a click on an ad for a keyword. It’s like knowing the value of the treasures on each island!
    • Clicks: This tells you how many clicks the search results get. It’s like gauging the richness of each island!
  2. Use Ahrefs to Analyze Metrics:
    • Enter your keywords into Ahrefs’ Keywords Explorer. It’s like looking through your telescope to survey the seas and islands ahead.
    • Ahrefs will provide detailed data on SV, KD, CPC, and Clicks for each keyword, helping you make informed navigation decisions.
screenshot of ahrefs keyword explorer matrics
  1. Evaluate the Metrics:
    • Analyze the SV to ensure there’s enough search demand. It’s like ensuring the island is rich enough to be worth the voyage!
    • Assess the KD to ensure it’s within your site’s capability to rank. It’s like ensuring your ship can handle the journey!
    • Examine the CPC to gauge the potential profitability of ranking for the keyword. It’s like ensuring the treasure is worth the effort!
  2. Make Data-Driven Decisions:
    • Use the metrics to choose keywords that have a good balance of search volume, manageable competition, and potential profitability. It’s like choosing the right islands to explore for the most bountiful treasures!

By getting friendly with SEO metrics and using Ahrefs to navigate them, you ensure a smooth and successful voyage in the SEO seas. You’ll steer your ship towards islands rich with valuable keywords, ensuring your site attracts a flood of traffic and reaches the heights of search engine rankings. So, keep your compass close, your eyes on the stars, and sail forth to SEO success!

6. Identify the Parent Topic

What’s a Parent Topic and Why Should You Care?

Welcome to the ancient library of Keyword Kingdom! Here, every keyword belongs to a grand scroll (Parent Topic), a broader category under which various related keywords and phrases are listed. Identifying the Parent Topic is like discovering the grand scroll that holds the key to a multitude of related keywords, offering you a broader perspective and helping you understand the bigger picture of your keyword strategy.

Let the Discovery Begin!

Imagine you’re now a wise scholar, traversing the vast halls of the ancient library. Your mission is to find the grand scrolls that will unveil a world of related keywords and topics, enriching your content and enhancing your SEO strategy.

Fun Example: Unveil the Grand Scrolls!

Picture this: you’re in a grand library filled with towering shelves, each holding scrolls of immense knowledge. You find a scroll titled “Eco-Friendly Living,” and as you unfurl it, you discover a myriad of related keywords and topics like “sustainable lifestyle,” “green living tips,” and “eco-friendly home products.”

Let’s Get Practical: Identifying Parent Topic with Ahrefs

Here’s how to embark on your scholarly quest:

  1. Enter Your Keyword into Ahrefs:
    • Begin your journey by entering a specific keyword into Ahrefs’ Keywords Explorer. It’s like entering the library with a keyword clue.
    • Example: Enter “sustainable fashion.”
  2. Discover the Parent Topic:
    • Ahrefs will reveal the Parent Topic for your keyword. It’s like finding the grand scroll that holds various related keywords.
    • Example: The Parent Topic for “sustainable fashion” might be “Eco-Friendly Living.”
screenshot of ahrefs keyword explorer parent topics
  1. Explore Related Keywords:
    • Dive deeper into the Parent Topic to explore related keywords and phrases. It’s like reading through the grand scroll to discover various related topics and terms.
    • Use these related keywords to enrich your content and enhance your SEO strategy.
  2. Analyze the Parent Topic’s Metrics:
    • Examine the SEO metrics for the Parent Topic using Ahrefs. It’s like studying the grand scroll to understand its significance and value.
    • Ensure the Parent Topic has sufficient search volume and relevance to your niche.

By identifying the Parent Topic with Ahrefs, you become a learned scholar of your niche, holding the grand scrolls that unveil a world of keyword opportunities. You’ll gain a broader perspective, enrich your content, and enhance your SEO strategy by targeting a range of related keywords under the umbrella of the Parent Topic. So, don your scholarly robes, unfurl the grand scrolls, and let the discovery begin in the vast library of Keyword Kingdom!

7. Study the Search Intent

Why Decode the Search Intent?

As you stand on the brink of the final chapter of your treasure hunt, it’s time to don the hat of a detective. Understanding search intent is like decoding a cryptic map where X marks the spot. It’s about understanding what online explorers are truly seeking when they type a query into the search bar. By decoding their intent, you ensure that your treasure (content) truly satisfies the searcher’s quest, leading them straight to your website’s shores!

Let the Decoding Begin!

Imagine you’re now a seasoned detective, ready to unravel the mysteries of search intent. Your mission is to ensure that your content perfectly aligns with what searchers are actually looking for, ensuring a match made in SEO heaven!

Fun Example: Decipher the Cryptic Clues!

Picture this: you’re holding a map with various symbols and signs. Each symbol represents a different type of search intent. By deciphering the symbols, you lead searchers directly to the treasure they seek, ensuring your content meets their needs and answers their queries.

Let’s Get Practical: Studying Search Intent with Ahrefs

Here’s how to embark on your detective journey:

  1. Enter Your Keyword into Ahrefs:
    • Begin by entering your keyword into Ahrefs’ Keywords Explorer. It’s like examining the map with a magnifying glass.
    • Example: Enter “sustainable living.”
  2. Analyze the SERP Overview:
    • Ahrefs will show you the top-ranking pages for your keyword. It’s like studying the paths leading to the treasure.
    • Examine the content type and format of the top-ranking pages to understand what searchers are looking for.
screenshot of ahrefs keyword explorer top pages
  1. Determine the Search Intent:
    • Identify whether the search intent is informational, transactional, navigational, or commercial investigation. It’s like decoding the symbols on the map.
    • Ensure your content matches the determined search intent to meet the searcher’s expectations.

Craft Content that Satisfies the Intent:

  1. Create content that aligns with the search intent, ensuring it provides the answers or solutions the searchers seek. It’s like leading them straight to the treasure chest!

By studying the search intent with Ahrefs, you ensure that your content perfectly aligns with the searcher’s quest, leading them straight to your treasure. You’ll become the master decoder, ensuring a seamless journey for online explorers, leading them from query to content, satisfying their search and boosting your site’s rankings. So, put on your detective hat, decipher the search intent, and lead the way to treasure-filled success!

The Grand Finale of the Treasure Hunt!

And there you have it, brave explorer! You’ve traversed the vast landscapes of keyword research, from the initial discovery of seed keywords to the intricate decoding of search intent. With Ahrefs as your loyal companion, you’ve navigated the seas, explored the islands, delved into the depths, and unraveled the mysteries of the keyword world.

You’ve embarked on a grand adventure, filled with discovery, exploration, and learning, ensuring your website is a beacon, attracting searchers from far and wide. Your content, rich with valuable keywords, resonates with your audience, meeting their needs, answering their questions, and providing valuable solutions.

As you stand on the pinnacle, gazing at the horizon filled with endless possibilities, remember that the world of keyword research is ever-evolving, filled with new islands to explore, oceans to navigate, and treasures to uncover. Keep your explorer spirit alive, your compass ready, and your map unfurled as you continue your journey in the grand adventure of keyword research, leading your website to uncharted heights of success and growth!

Embark, Explore, and Excel!

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