Google Search Ads Services

Conducting comprehensive keyword research is vital for targeting the right audience and driving relevant traffic to your website. At The Permalinks, we analyze search trends, competition, and user intent to identify the most valuable and relevant keywords to incorporate into your campaign.

Crafting compelling and relevant ad copy is crucial to attracting the attention of potential customers. As your Google Search ads partner, at The Permalinks, we will write persuasive ad headlines and descriptions, incorporating relevant keywords and unique selling propositions. They will also perform ongoing ad copy testing and optimization to improve click-through rates (CTR) and ad performance.

Setting up a well-organized campaign structure is essential for effective management and performance tracking. That’s why, at The Permalinks, we will create targeted ad groups, organize keywords into relevant themes, and configure campaign settings such as location targeting, ad scheduling, and bid strategies. This helps us ensure the campaign structure aligns with your business goals and audience segmentation.

Effective bid management is crucial for maximizing the campaign's performance and return on investment (ROI). We will monitor your bid performance, adjust bids based on performance data, and implement bidding strategies to optimize ad placement and cost efficiency. We also leverage conversion tracking and data analysis to make data-driven bidding decisions in your favor.

Monitoring and analyzing campaign performance is essential to assess the effectiveness of your Google Search Ads campaign. We track key metrics such as impressions, clicks, CTR, conversion rates, and cost per conversion. We will generate regular reports to provide insights into campaign performance, identify areas of improvement, and make data-backed recommendations.